The Instant Offer, it seems to be a great marketing concept for some deep pocketed real estate firms. Basically, they provide the “Easy Button” and you get to sell your home with no hassle.
You hear the commercials, get their mailings and see their Facebook ad campaigns that tell you not to move on Christmas Eve or do any repairs and to take control of the selling process. Want to sell quickly and have no hassles? Great! They have the answer. Right?
I’ve got to say, in 25 years of selling real estate, I’m pretty sure I have never had a closing on Christmas Eve. Sell quickly? How about going from contract to close in just four days? Yep, we’ve done it. We’ve also been through many real estate markets. Some have been “better” than others. The truth is, the market has been pretty good for sellers for a while now. Fortunately, it is also a pretty good time for buyers with the low interest rates! In my humble opinion, a traditional real estate agent can typically put more money in your pocket AND represent your best interest while doing so.
The Allure of the Instant Offer:
The big allure seems to be quick and easy. You know, instant gratification. These companies come in and offer to take the home off of your hands for a few bucks less than what you’d get on the open market. Selling your home at a discount apparently gives you the ability to pick your closing date and sell the home “as-is.” That discount could very well cost thousands of dollars. Here’s the rub: No one can force you to close on a day you don’t want to close on and no one can force you to do repairs to your home that you do not want to do.
For some, selling at a larger than necessary discount is worth it. For others, hiring someone to represent their best interest and doing some close comparisions might just help them make more money AND have a smooth transaction.