Fewer things drive me crazier than seeing lousy photos in a real estate listings and marketing material.
The one thing that may be worse is a lack of photos.
I just don’t get it.
Here are two real life examples. There are
hundreds thousands more. Just in Phoenix.
Example #1: There is a current listing in Paradise Valley, arguably the most expensive place to buy a home in Phoenix. This $5,500,000 home has one photo. One.
In the description of this listing, it directs the reader to view more photos and a virtual tour ”“ by going to an expired listing.
Apparently someone just fell off the Clue Train as the public can’t view expired listings. You know the public. They are the ones that buy homes”¦
In a striking disregard for their client, it’s the same agent who had the expired listing. So basically this agent has photos and a virtual tour of one of the more expensive homes in Phoenix and for some inexplicable reason can’t transfer them to the new listing.
Granted, it’s only been relisted for 16 days. Maybe he/she has just been too busy to take the what, 5 minutes, that would be required to upload photos.
Example #2: This one comes from a current client, and it’s a story we hear a LOT. “Hey, this looks like a nice home, can you get me more photos?”
In this case, it’s a real estate agent that owns the home. Now I understand if John Q. Public doesn’t realize how much photos in real estate mean to marketing a home. It’s not their job to know this. But an agent? An agent whose own home is listed for 10 MONTHS but only has one picture available? Oh, they’ve dropped the price $80 grand over those 10 months, but they haven’t bothered to upload more than ONE photo?
Please. But at least this guy is only screwing himself and not his client.
Almost 25% of Phoenix home listings have 3 or fewer photos!
There are currently 50,668 single family homes and condos listed in the Phoenix MLS.
3,204 of them have no photos. None. Zip. Zero.
5,920 have only one photo.
1,398 have two pictures of the home for sale.
1,798 have three.
So at this moment in time, there are 12,320 homes listed for sale in Phoenix with three or fewer photos in the MLS. That’s almost 25%.
That is utterly ridiculous.
Our MLS allows us to upload unlimited photos. OK, not unlimited. The limit is 999. For all practical purposes, we can call that unlimited.
At a bare minimum, every home listing should have a picture of the front elevation, the rear elevation, the kitchen, the master bedroom, the master bath and the main living area. That’s six photos ”“ at a bare minimum.
Let’s return to our trusty MLS search”¦..
18,075. That’s how many listings in the Phoenix MLS have less than 6 photos. 36% of Phoenix listings don’t meet the minimum requirement for photos.
Think Photos Don’t Matter?
Watch, just watch, the average person searching for homes. You’ll see the vast majority of them blow by any listing without a photo. They won’t even consider it. Now watch their frustration mount as they click “view all photos” and they see one or two pop up.
Yessir, frustrating potential buyers is a good idea.
There are 50 thousand homes for sale in Phoenix folks. If your listings don’t have photos, buyers will just move on to ones that do.
How does an agent submit a listing with 1, 2, 3 or no photos?
Beats the hell outta me.
ask demand to see the actual listing of your home in the MLS. Before it even gets to that point though, grill your prospective agent on how they plan to market your home.
Real estate agents: For the love of Pete, take photos. If you can’t / won’t, pay someone else to do it. This is fundamental home marketing. Do your job.
Photo Credit: Andrew Mason