Does Sex Sell Real Estate? – Real Estate Video of the Week #7

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There’s been some buzz across the real estate blogs this week after a Florida agent was “fired” by his broker for posting a video on his blog that contained still shots of bikini clad women, with a minimal amount of real estate thrown in.

Debates ensued about whether or not the broker was within their right to release the agent (clearly they were), freedom of speech, stubbornness of the agent (and broker) and so forth (see sellsius and FoREM for example – the best part is in the comments). The news even made it across the pond to Renthusiast.

I suppose sex sells real estate — it seems to sell everything else. It doesn’t fit into my marketing (those that have seen me in person will understand why) but I can see it being used in certain markets and I have to give kudos to Shaun for thinking outside the box.

Personally, I think Rachel Natalie Klein, a video blogger from New York City’s IntoTheBox.tv, sums up the whole sex and real estate rather well in this week’s pick for Phoenix Real Estate Guy’s “Video of the Week”.

(yes, it is “safe for work”.) Here is the direct link in case you have trouble with the embedded version.

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About the Author
Jay Thompson

I'm a real estate broker in Phoenix, Arizona and the publisher of the Phoenix Real Estate Guy blog. I tend to drive too fast and scream at the University of Texas and Denver Broncos football teams. My two kids are smarter than most adults I know and my wife is simply amazing.

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Very nice post. I do video marketing, and mostly on YouTube. Videos just help presell the audience better. Then Tube Automator lands my videos front page of youtube. YouTube videos usually are the first few results on Google, so it makes it easy to get traffic for hard to rank keywords.

*Video Marketings last blog post..Tube Automator YouTube Video Marketing</abbr>

I saw the original video. I dont quite get it. I guess they will get some traffic. I guess their are some speech issues with the broker firing them. But at the same time the broker probably saw this as a huge liability.

I would have to say that the broker did see this as a liability. I watched the video as well and I didn't get it either. It would be like me making a video of a bunch of girls in bikinis and at the end say something short about my landscaping company. The broker had no other choice to fire them.

I would say that there was plenty of "real estate" displayed in the video. But, will it do more than drive traffic? That is the big question.

sexiness is a state of mind. you don't need a beaver to sell real estate :)

Why not -- it sold this blog. The only thing naked in our videos is some unstaged houses! http://www.rexnet.tv

It would appear that my connection is too slow for that video and I could not view it :(

But yes sex sells everything, ask any advertiser and they will tell you how it can be used to sell anything, even something as unconnected to sex as real estate.

Very nice post. I do video marketing, and mostly on YouTube. Videos just help presell the audience better. Then Tube Automator lands my videos front page of youtube. YouTube videos usually are the first few results on Google, so it makes it easy to get traffic for hard to rank keywords.

*Video Marketings last blog post..Tube Automator YouTube Video Marketing</abbr>

I saw the original video. I dont quite get it. I guess they will get some traffic. I guess their are some speech issues with the broker firing them. But at the same time the broker probably saw this as a huge liability.

I would have to say that the broker did see this as a liability. I watched the video as well and I didn't get it either. It would be like me making a video of a bunch of girls in bikinis and at the end say something short about my landscaping company. The broker had no other choice to fire them.

I would say that there was plenty of "real estate" displayed in the video. But, will it do more than drive traffic? That is the big question.

sexiness is a state of mind. you don't need a beaver to sell real estate :)

Why not -- it sold this blog. The only thing naked in our videos is some unstaged houses! http://www.rexnet.tv

It would appear that my connection is too slow for that video and I could not view it :(

But yes sex sells everything, ask any advertiser and they will tell you how it can be used to sell anything, even something as unconnected to sex as real estate.

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