Comments on: Dude, your brand name sucks. http://www.phoenixrealestateguy.com/dude-your-brand-name-sucks/ Phoenix real estate | Search Phoenix Homes for sale | Real Estate Blog Fri, 19 Mar 2010 18:46:16 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: nickomcbrainhttp://www.phoenixrealestateguy.com/dude-your-brand-name-sucks/#comment-60158 nickomcbrain Thu, 22 Oct 2009 21:00:41 +0000 http://www.phoenixrealestateguy.com/dude-your-brand-name-sucks/#comment-60158 Not sure what brand name is. Everything depends upon the way you behave, think & perform. Not sure what brand name is. Everything depends upon the way you behave, think & perform.

]]> By: Ryan Martinhttp://www.phoenixrealestateguy.com/dude-your-brand-name-sucks/#comment-60124 Ryan Martin Tue, 20 Oct 2009 21:25:12 +0000 http://www.phoenixrealestateguy.com/dude-your-brand-name-sucks/#comment-60124 Well said Jay! Catchy names are fun and all, but real estate is simply a service business. Too many people get caught up in the hype of branding & flashy marketing, but when it comes down to it, they don't know how to sell homes and their clients know it. Well said Jay! Catchy names are fun and all, but real estate is simply a service business. Too many people get caught up in the hype of branding & flashy marketing, but when it comes down to it, they don't know how to sell homes and their clients know it.

]]> By: Davehttp://www.phoenixrealestateguy.com/dude-your-brand-name-sucks/#comment-60110 Dave Tue, 20 Oct 2009 01:39:45 +0000 http://www.phoenixrealestateguy.com/dude-your-brand-name-sucks/#comment-60110 So, what was the guy trying to sell you? I find that most people giving unsolicited "advice" are insecure or are trying to overtly sell you something.<br><br>Extra funny that you don't remember his name. So, what was the guy trying to sell you? I find that most people giving unsolicited “advice” are insecure or are trying to overtly sell you something.

Extra funny that you don't remember his name.

]]> By: Ask the Kansas City Brokerhttp://www.phoenixrealestateguy.com/dude-your-brand-name-sucks/#comment-60109 Ask the Kansas City Broker Mon, 19 Oct 2009 22:45:37 +0000 http://www.phoenixrealestateguy.com/dude-your-brand-name-sucks/#comment-60109 I agree it is who is behind the name that really matters but working for a large brand franchise I do believe I gain a little merit before I even walk in the door. Disney has created brand awarenes for their name, what we would all only hope to do. I agree it is who is behind the name that really matters but working for a large brand franchise I do believe I gain a little merit before I even walk in the door. Disney has created brand awarenes for their name, what we would all only hope to do.

]]> By: Jon Zorrerhttp://www.phoenixrealestateguy.com/dude-your-brand-name-sucks/#comment-60108 Jon Zorrer Mon, 19 Oct 2009 18:37:59 +0000 http://www.phoenixrealestateguy.com/dude-your-brand-name-sucks/#comment-60108 Great post! I 100% agree. Your name does not matter. It only matters that you CARE! When you truly care about something or someone it shows. That experience will resonate in all of you other company dealings.<br><br>JZ -http://reitvshow.com Great post! I 100% agree. Your name does not matter. It only matters that you CARE! When you truly care about something or someone it shows. That experience will resonate in all of you other company dealings.

JZ -http://reitvshow.com

]]> By: Augusta Real Estatehttp://www.phoenixrealestateguy.com/dude-your-brand-name-sucks/#comment-60101 Augusta Real Estate Sun, 18 Oct 2009 23:56:32 +0000 http://www.phoenixrealestateguy.com/dude-your-brand-name-sucks/#comment-60101 A brand may attract a client the first time. However, it is their experience with the individual representative, not the company as a whole, that determines whether they become a repeat client. A brand may attract a client the first time. However, it is their experience with the individual representative, not the company as a whole, that determines whether they become a repeat client.

]]> By: losangelerealestatehttp://www.phoenixrealestateguy.com/dude-your-brand-name-sucks/#comment-60099 losangelerealestate Sun, 18 Oct 2009 20:44:01 +0000 http://www.phoenixrealestateguy.com/dude-your-brand-name-sucks/#comment-60099 My Name is Mischa Ben Nicolas and I'm the broker/owner of IET Real Estate in Los Angeles (<a href="http://www.ietrealestate.com" rel="nofollow">www.ietrealestate.com</a>). I'm often asked what IET stands for? "Are they your initials?"...my full name is Mischa Ben Nicolas so...no (I've gone by my middle name Ben Nicolas since elementary). I named my company after the company my father is from, the island Haiti (carribbean island neighbor to Domincan Republic) <a href="http://www.ietrealestate.com/about.php" rel="nofollow">www.ietrealestate.com/about.php</a> explains more. I choose this name because I have a good relationship with my dad and it meant something to me. I had many people (including my own mother) tell me not to name my company IET. Some said don't name it after Haiti because it is a poor country with a tarnished political history and that potential clients might not want to make what could potentially be the largest investment of their life with a company with that type of association. Some said don't use initials, because "everybody does that", I know like IBM, UPS, AT&T... Technically I didn't use initials anyway because IET isn't an acronym for anything anyway. I listened to these outsiders but eventually came to the exact same conclusion that you did above Jay. Our company isn't going to have a killer reputation because we sat around and thought of the perfect name or have some super sweet flash logo that takes a 1/2 hour to load when visitors go to our website. Our reputation is going to be built (or destroyed) by the service I (and my agents) provide to our customers, plain and simple. You don't need an MBA from Harvard to figure this out or read a bunch of marketing books.<br><br>In a related story about 6 months ago a new agent was talking to someone who had called in on one of our ads. The lady asked what "IET" stood for and the new agent didn't know. The new agent said he didn't know exactly but that it was "something the owner came up with". The client got concerned that the agent didn't know what the initials of the company he worked with stood for and decided not to do business with us that day. I told the new agent that he needed to focus more on communicating the core value of our company and that to explain to clients in the future that providing high levels of service is what IET stands for. The name of a company has little to do with what a company actually stands for, what a company actually stands for is so much more than just a name. My Name is Mischa Ben Nicolas and I'm the broker/owner of IET Real Estate in Los Angeles (http://www.ietrealestate.com). I'm often asked what IET stands for? “Are they your initials?”…my full name is Mischa Ben Nicolas so…no (I've gone by my middle name Ben Nicolas since elementary). I named my company after the company my father is from, the island Haiti (carribbean island neighbor to Domincan Republic) http://www.ietrealestate.com/about.php explains more. I choose this name because I have a good relationship with my dad and it meant something to me. I had many people (including my own mother) tell me not to name my company IET. Some said don't name it after Haiti because it is a poor country with a tarnished political history and that potential clients might not want to make what could potentially be the largest investment of their life with a company with that type of association. Some said don't use initials, because “everybody does that”, I know like IBM, UPS, AT&T… Technically I didn't use initials anyway because IET isn't an acronym for anything anyway. I listened to these outsiders but eventually came to the exact same conclusion that you did above Jay. Our company isn't going to have a killer reputation because we sat around and thought of the perfect name or have some super sweet flash logo that takes a 1/2 hour to load when visitors go to our website. Our reputation is going to be built (or destroyed) by the service I (and my agents) provide to our customers, plain and simple. You don't need an MBA from Harvard to figure this out or read a bunch of marketing books.

In a related story about 6 months ago a new agent was talking to someone who had called in on one of our ads. The lady asked what “IET” stood for and the new agent didn't know. The new agent said he didn't know exactly but that it was “something the owner came up with”. The client got concerned that the agent didn't know what the initials of the company he worked with stood for and decided not to do business with us that day. I told the new agent that he needed to focus more on communicating the core value of our company and that to explain to clients in the future that providing high levels of service is what IET stands for. The name of a company has little to do with what a company actually stands for, what a company actually stands for is so much more than just a name.

]]> By: Lani Rosaleshttp://www.phoenixrealestateguy.com/dude-your-brand-name-sucks/#comment-60098 Lani Rosales Sun, 18 Oct 2009 17:57:00 +0000 http://www.phoenixrealestateguy.com/dude-your-brand-name-sucks/#comment-60098 I think in many cases, the name of a brand CAN be a make or break scenario and in any case someone will be turned off either by a name, logo, tagline, blog appearance, personal appearance, tone, style of writing, etc. If you haven't heard "your brand sucks" 100 times, you're fine but if it's something your consumers (ahem, paying clients, not random egos at a conference) don't complain about, then who cares? I think in many cases, the name of a brand CAN be a make or break scenario and in any case someone will be turned off either by a name, logo, tagline, blog appearance, personal appearance, tone, style of writing, etc. If you haven't heard “your brand sucks” 100 times, you're fine but if it's something your consumers (ahem, paying clients, not random egos at a conference) don't complain about, then who cares?

]]> By: 1000wattmarchttp://www.phoenixrealestateguy.com/dude-your-brand-name-sucks/#comment-60091 1000wattmarc Sun, 18 Oct 2009 02:12:17 +0000 http://www.phoenixrealestateguy.com/dude-your-brand-name-sucks/#comment-60091 @John, not a bad book but for what it's worth, there are far better books and more notable masters on branding that Mr. Goodin. Pointing to him and him only would be like me pointing my kid to Kurt Kobain as the master of pop rock songwriting. I know he's current and hip to cite but it would really be valuable for those interested to go back further to folks like Walter Landor. William Bernbach. David Ogilvy. Dale Carnegie - these are the people who branding and advertising into the modern era. Reading them will actually make Godin's stuff even more applicable. @John, not a bad book but for what it's worth, there are far better books and more notable masters on branding that Mr. Goodin. Pointing to him and him only would be like me pointing my kid to Kurt Kobain as the master of pop rock songwriting. I know he's current and hip to cite but it would really be valuable for those interested to go back further to folks like Walter Landor. William Bernbach. David Ogilvy. Dale Carnegie – these are the people who branding and advertising into the modern era. Reading them will actually make Godin's stuff even more applicable.

]]> By: John Kalinowskihttp://www.phoenixrealestateguy.com/dude-your-brand-name-sucks/#comment-60090 John Kalinowski Sun, 18 Oct 2009 01:09:10 +0000 http://www.phoenixrealestateguy.com/dude-your-brand-name-sucks/#comment-60090 Jay- I think your name is fine, and you obviously created your brand way before you went out on your own and put a name on a company. I also think there are many ways to use your company's name to your advantage, and reasons to put some thought into why you're picking a certain name.<br><br>Just Google "Seth Godin The New Rules of Naming" to read it from the master himself. Jay- I think your name is fine, and you obviously created your brand way before you went out on your own and put a name on a company. I also think there are many ways to use your company's name to your advantage, and reasons to put some thought into why you're picking a certain name.

Just Google “Seth Godin The New Rules of Naming” to read it from the master himself.

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