Those that know me know I am a huge Gary Vaynerchuk fan. I was as giddy as a school girl when I found out he was delivering a keynote speech at Inman Connect NYC.
And I was not disappointed.
I thought @GaryVee’s keynote was the highlight of the conference, and I told Brad Inman later that they needed to bring him back and give him more time.
Like the full three days.
Here’s a video of Gary’s talk. It’s a little rough in the first few seconds, stick with it. The opening line, “The main objective I have here today is to make sure that I never see any one of your faces on a bus bench again” is a classic.
As Gary spoke, I observed some of the crowd for reactions. He’s a brilliant speaker — funny, engaging, all that jazz. But what is pure genius is his message. There was a couple sitting next to me and I could see in their faces and body language that they just didn’t “get it”.
I spoke to them briefly after Gary finished. Here’s how that conversation went:
Me – “What did yall think of that?”
Them – “He’s a good speaker and everything. But I don’t see how how it applies to real estate.”
Me – Stunned silence.
“Doesn’t apply to real estate”??? Are you f’ing kidding me?
Transparency is crucial. Personal branding is it. “The obnoxiously bad ROI of traditional marketing”. Creating additional revenue streams. How the hell does this not apply to real estate?
This IS real estate.
Oh well, it’s their loss. Sadly, it’s also their clients loss. Selfishly, it’s my gain.
Here’s one of my favorite snapshots of the event. Me and Gary Vaynerchuk. I’m the good looking one….