Comments on: Horizon Realty: The Aftermath. How Social Media can Crush a Reputation

By: Are you a bad Realtor if you use scripts? | Brian Tercero

Are you a bad Realtor if you use scripts? | Brian Tercero — Tue, 25 Aug 2009 23:20:44 +0000

[...] rolling with whatever comes to mind is NOT very wise. Did you hear what happened when that guy from First Horizon made a tongue in cheek comment about suing before asking questions? I bet everyone in the company [...]

By: The Social Media Revolution — The Phoenix Real Estate Guy

The Social Media Revolution — The Phoenix Real Estate Guy — Fri, 21 Aug 2009 12:43:59 +0000

[...] It’s not for everyone. But you darn well better at least understand social media. There are too many stories of companies imploding their reputation because they don’t “get” social media. This isn’t a fad folks. It’s [...]

By: Staten Island Real Estate

Staten Island Real Estate — Thu, 13 Aug 2009 16:50:42 +0000

Some companies just dont understand the impact twitter can have. It is extremely strong because it can spread extremely quick. Your clients can be tainted forever by a bad comment.

By: DougFrancis

DougFrancis — Thu, 13 Aug 2009 16:17:45 +0000

Doug Francis will be out of the office and not checking e-mail. If this is urgent, please contact John at janddadams@erols.net and he can help you out.
Thanks!

By: DougFrancis

DougFrancis — Thu, 13 Aug 2009 15:23:10 +0000

Doug Francis will be out of the office and not checking e-mail. If this is urgent, please contact John at janddadams@erols.net and he can help you out.
Thanks!

By: realestatetaxi

realestatetaxi — Thu, 13 Aug 2009 14:50:42 +0000

Some companies just dont understand the impact twitter can have. It is extremely strong because it can spread extremely quick. Your clients can be tainted forever by a bad comment.

By: airyeezyshoes

airyeezyshoes — Thu, 06 Aug 2009 06:47:38 +0000

good.

By: awardrealty

awardrealty — Wed, 05 Aug 2009 17:28:37 +0000

Yikes! I guess the twitter text limit isn't short enough to ruin someones rep.

By: Susanna Russ, Natl Apt Assn

Susanna Russ, Natl Apt Assn — Tue, 04 Aug 2009 13:05:37 +0000

After the dust has settled and more facts have come out, it does seem that Horizon Realty may have had just cause to sue Ms. Bonnen in the first place; however, the story quickly became something else since they sued based on a Tweet without making any attempt to deal with the situation through social media themselves. The “sue first, ask questions later” remark, of course, didn't paint the company in a flattering light either. Many apartment industry leaders have had a lot to say about this topic as well. Here is a post on the subject on the National Apartment Association's blog: http://www.naahq.org/blog/lists/Posts/Post.aspx...

By: Manolo Blahnik

Manolo Blahnik — Mon, 03 Aug 2009 18:00:11 +0000

I agree with “I follow a pretty simple rule Kevin – never Tweet (or blog) what wouldn't say to someone face-to-face. You can't hide behind a keyboard…” works for me pretty well and I'm sure she would have told them face to face she had mold in her apartment.