What an agent puts into the Multiple Listing Service is important. The MLS is how most Realtors initially find out about a property that is for sale. The information is fed to web sites like realtor.com, and through IDX feeds to thousands of real estate agents web sites — where Joe Buyer often locates a property before they even contact an agent to help with the purchase.
Given the importance of having good, informative, quality info in the MLS, you’d think every agent would take great care to input information into the MLS.
Uhm, not always…
Here’s a snippet of an actual MLS entry I found this morning. The listing agents name and number have been “censored” to protect their identity from the general public.
This beauty has just a couple of problems:
No pictures. Joe Buyer likes to see pictures. It takes roughly 45 seconds to upload photos into ARMLS.
No city. This is a land listing, and a lot of land is in pretty remote locations. But to list an address, with the city as “in Arizona” is not helpful to Joe Buyer. Most Joe’s want at least a rough idea of where in the entire State of Arizona the land lies. Maybe if we were in Rhode Island it wouldn’t matter, but Arizona is a pretty big chunk of land. You’d think the listing agent could have at least pinned down the location to within a few thousand square miles.
No directions. I guess this shouldn’t be a surprise. Since we don’t know what city it’s in/near, why would we even need directions to find the parcel?
No sign on property. Ditto.
No Realtor remarks. This is an area that doesn’t show up on sites where Joe Buyer sees listings. It’s intended to be used as a message area for other Realtors. Often it’s used to extend the description of the property that is part of what Joe Buyer can see, which brings us to the final flaw in this listing…
No Public Remarks. We’ve already established that Joe Buyer likes to see pictures. Joe also likes to know a little about a property that can’t be conveyed elsewhere in the listing. The verbiage that goes into a listing is a powerful sales tool. Good remarks can compliment photos and really make a listing stand out — compel people to want to see it. The more people that see a property, the better chance it has of selling. It ain’t rocket science folks.
Not much else we can say about this Listing of the Week. Sellers, ASK your agent to see your listing. Demand that the listing contain accurate, complete information.
[tags]Listing of the Week, real estate listings[/tags]