My 3 words. Authentic. Story. Mercy.
So, as I get ready for 2016, I wanted to share a little about some of the things I hope to achieve. Now this is for me, Dean Ouellette, one of the owners of #phxREguy. I am not speaking for the whole team. If Nick and Shar want to do their own list, post away!
I am one of those guys who used to always make resolutions, but very rarely did I ever achieve them. Maybe one or two of you out there can relate to that. Don’t worry, I am not going to make you confess your failures, but you can do a small arm raise as you read this on your computer or phone, and no one else will see. We can just keep it between friends.
The last couple of years I even figured out a way to get achieve my new year resolutions. I made a resolution not to make a resolution. Well, as I was typing that last night, I realized, that kind of makes the resolution fail as soon as I type it.
So, why do so many people fail at resolutions? Let me tell you why I think it is.
Late 2012 I decided I was going to take my business to a new level. I started hanging out with all these mega-agents and listening to all the experts. One of my buddies and I decided we were going to have a contest in January of 2013. Who ever could make the most cold calls in the month of January, the loser had to take all four of us (our spouses included) out to the winners choice.
This is how you build a business. This is what you need to do to become a “mega-agent.” Ryan and I hit the phones. I even went all in spending money on an expensive phone calling system. I started dialing. I locked myself in my office, shut off my phone, and just started cranking through. This was going to be a huge year.
I did pretty well the first few days. I don’t remember how many calls I made, but it was a good amount. Ryan and I were off.
Then, after the morning phone call session, I would turn my phone back, and what happened? Well, if you are premier agent on Zillow like me, you know what happens often. We are advertising to every telemarketer in the world; we spend money! And right there at the top: my phone number. So the telemarketers start calling, usually, somewhere between 2-4 every day. I cannot stand telemarketers. They annoy me. I know, they are only doing their job, but they still annoy the crap out of me.
After a few days of this, doing what I was “supposed to be doing,” I started to find reasons not to call. There is always something, some excuse. Ryan would call for our accountability calls and well, my numbers were starting to get close to zero.
I recently heard something somewhere about accountability, I would attribute it if I could remember where I heard it.
People who need accountability are trying to do things they don’t like to do just stop doing things you don’t like.
Did I like becoming a telemarketer? Well I already told you how much I can’t stand getting telemarketer calls. Why would I want to become something that I despise? Many will say, because if you really want to be successful you need to. I say bull crap. I know plenty of agents who are very successful, and they don’t do telemarketing. There are plenty of ways to skin the real estate cat, and I wasn’t going to do something I didn’t enjoy.
Now, what does this have to do with goals and resolutions? I am not sure about you, but many, probably most, of my resolutions over the years were goals that I set because of other people. What other people told me I needed to do or had to do. What other people had told me would make me happy.
Let’s face it. If you really want to do something and really are willing to do what it takes to achieve it, January 1st is no different than May 11th, July 5th or October 13th. If you really wanted to achieve something or change something you would just do it.
Chris started this thing years ago. Instead of resolutions, he was going to come up with three words that helped shape what he hoped to achieve in the upcoming year. That is how we got to my 3 words for 2016.
- Authentic. I always try to be authentic, but sometimes I am probably not as authentic as I should be. I am me, and I am okay with that. I am a flawed sinner, but at least I can admit it. My trying to cold call is not me being authentic. Me trying to not talk about my faith and beliefs is me not being authentic. If you knew how important my faith was to me, you may like me more, or you may like me less, but at least you would know me. I am Catholic. I am a husband to an amazing and forgiving wife. I am a father to six, soon to be seven children on earth, and I am also the father to four little angels in Heaven who never made it all the way here, and I hope to meet them someday in Heaven. I am a real estate agent, and while this is important to me, and something I take extremely seriously, notice it comes down the list a little. While I will work my butt off for my clients, they have to know that if there is a school concert that night, I will be there, not showing houses.
- Story. This is business related. Back in 2010-2012 I had a blast doing videos with my then business partner and friend to this day, Kristin LaVanway. We generated a lot of business off those videos, much more so then recent ones I have done. I started to take a look at some of those old videos. I started looking at some of Jay’s old stuff on this site when I noticed a common theme that has been missing on my recent stuff. If you look at my recent stuff, it fits what the experts say to do. Educate your client. Give them information they can use when researching. My old videos did that a little, but the education was always in the form of a story. What has happening, how it was effecting real people, what it meant. Real life stories of what was going on. This year I want to get back into telling more stories in my videos and content creation. Stories about the people and places that make real estate and Phoenix in general great.
- Mercy. So you already know if you made it this far, that my faith is important to me. It is THE most important thing in my life. Yes, I fail often to live as God would want me live, but he offers me mercy. He still loves me, even though I am a sinner. One of the most important books in my life, check that, the most important book in my life was Diary of Saint Maria Faustina Kowalska, a story of a Polish Nun. The subtitle of the book is Divine Mercy in My Soul. She talks in the book about how in the future God would “throw open the doors to his Mercy.” Then earlier in 2015 Pope Francis announced that 2016 was going to be “The Year of Mercy.” One of my goals is to make sure everyone around me has at least heard about the Year of Mercy and God’s love for us. What is it? It is about God wanting us to know he loves us. Even if we deny him, he wants us to know he still loves us and will welcome us back at any time. We need to want it though. We are called to love others as God loves them. So even when people hurt us, we are supposed to forgive them if they ask for forgiveness.
So, those are my three words. Those are what I hope to live my life by this year. If you made it all the way down to here, I want to say thanks for spending the time with me.