On Joining Zillow…

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What you are about to read may very well blow a few minds across the real estate Internet space. Or not. We’re about to find out…

Ready?

Earlier today, I accepted a full-time position with Zillow.

No, really. Soon I will be Zillow’s Director of Industry Outreach & Social Media.

Interesting, isn’t it?

Why? When? Where? What?

Why? In a nutshell, because I love a challenge, and I love working with ridiculously smart people. And trust me, this will be a challenge and Zillow is full of ridiculously smart people.

When? Soon, very soon. There isn’t an official start date yet because much needs to be done around here first. Primarily, the lovely Francy Thompson, Master of the Real Estate Universe and Queen of Brokerage Operations is going to be adding, “Designated Broker, Thompson’s Realty” to her job title.

I can’t work for Zillow full-time and be the DB of Thompson’s Realty, there just aren’t enough hours in the day. So Francy (who really has been “The Boss” since Day 1) is going to put even more work on her plate.

She’s a tough chick, she can handle it. Last night she enrolled in broker licensing classes (God help her) on the three-week plan. By the end of April she will have a freshly minted Arizona Broker’s License.

This isn’t a good time to get me started on everything that is wrong with being able to get a real estate broker’s license in three weeks — and actually, believe it or not, you can do it in 9 days. But people would die if she tried to complete it in 9 days. Hence the three-week plan. Here’s a post I wrote about my experience in broker licensing classes over 4.5 years ago.  Whoops, I digress.

Francy will be the broker, Thompson’s Realty won’t really change for the foreseeable future, and I will be doing something completely different.

Where? My job at Zillow will require some travel, and a lot of time in Seattle (where Zillow is headquartered). For a long time now I’ve wanted to try out the “urban living” lifestyle – living right smack in the middle of a thriving and vibrant downtown community — and now is my chance. I’ll be renting an apartment in downtown Seattle (I’ve found several possibilities on, ahem, Zillow.com), and Francy will make frequent visits there and I will make frequent visits back here. This will be a big change for us, but we are both really excited about the opportunity.

What? Like “What the heck is he thinking?” or “What the heck will he be doing?” What I’m thinking is I have an opportunity to work with an amazingly talented team in a sector of the real estate space that has always fascinated me. While it may seem odd to some to give up control of a successful real estate brokerage, sometimes you have to take a big leap into something different and just follow your passions.

I have always loved education and training, and if you’ve followed any of my travels about the interwebs it should be no surprise that I am a bit of a  social / new media enthusiast. I think — strike know — that I can help Zillow progress, improve and grow as well as help agents all across the country understand and develop their business. And Zillow and those agents can help me do the same.

But, it’s Zillow

Believe me, I know what some agents think of Zillow. I got yelled at on the NAR Annual trade show floor for wearing a Zillow t-shirt (which BTW is too small now. Wonder if I can get a new one? Or a hoodie!). Granted, I have freely admitted that I don’t fully understand the fear of Zillow some seem to have (I wrote this almost five years ago. And this, over five years ago). I think it’s mostly the unknown. Or the misunderstood. So what say we try to fix that?

I have written about Zillow since they launched. I’ve met many people that work (or worked) for Zillow and consider some of them good friends. So why not join the Zillow team and see if we can’t just change some perceptions and help out some agents and brokers? I think we can. And I can’t wait to start.

The bottom line is this — I’ve pondered this change long and hard and decided why not follow my passions and see where they take me? Life is a journey, and this is just one more step along the path.

Mark Twain may have said it best…

20 years from now you will be more disappointed by the things you didn’t do than by the one’s you did. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.

It’s time to explore, dream and discover!

As always, your thoughts and comments are appreciated. Don’t be shy!

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About the Author
Jay Thompson

I'm a real estate broker in Phoenix, Arizona and the publisher of the Phoenix Real Estate Guy blog. I tend to drive too fast and scream at the University of Texas and Denver Broncos football teams. My two kids are smarter than most adults I know and my wife is simply amazing.

The Phoenix Real Estate Guy runs on AgentPress

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It's smart  for Zillow to buy good will in the industry by hiring influential people. I like a lot about Zillow, but ultimately, brokers are killing the value of their own brands and hurting themselves by giving their data to third party listing aggregation websites such as Zillow.

 

I mentioned a great post about this years ago

http://blueroof.wordpress.com/2008/02/22/realtors-beware-learning-from-home-depot/

 

But, for you and your family, best of luck to you, Jay- you've always been a good guy!

How are you settling into you new position as Zillow Jay? It sounds like an exciting opportunity!

Very useful information, thanks.

Good Luck, Jay!

Peter Jordan 5 pts

Those of us referred to as legion welcome you to the dark side!

 

Best of luck!!

 

 

 

 

Cliff Stevenson 5 pts

Congrats Jay. All the best with the change of scenery!

Jay - it's taken me this long to get my arms around it.  You know I'm always going to wish you the best, and you've got all my support.  And I know you well enough to think this isn't a big paycheck grab - you're really, honestly excited for the opportunity to play in this playground.  But I still don't fully understand it, and I still can't fully believe it!

 

We'll have to get together offline to talk more...

Paul Caparas 5 pts

Wow!  Haven't been on here for a while.  That is a great move for you and wish you all the best.

Marcus Armstrong 5 pts

I think this is an amazing move! We're just starting our own brokerage in Dallas, Texas (see www.trinityrealestategroup.com) and we've been living in the suburban sprawl for so long now that we desperately seek the sanctuary of ten acres in the country! I can understand, however, the inexorable pull of passion with respect to a man's work, and so I for one wish you God speed, and much success!

 

I would like to understand the Zillow aspect of this passion-filled diversion however, because I just don't get that part. Call me nuts, but when we got into real estate, we always focussed on detaching ourselves from the feed tray of others as quickly as we could. To see a successful broker head in the opposite direction is  fascinating.

 

All the very best!

Marcus River Armstrong

Trinity Real Estate Group (or TREG as I like to call it!)

Definitely mind-blowing, my brains are scattered all over my office at this astonishing news. Wishing you the best of luck and congratulations, Jay. It's great to see someone taking a risk and going off in a new direction!

jeffreydouglass 10 pts

Jay Thompson, figured I would give you a few weeks to settle in at Zillow, would love to do a Google Hangout with you soon to drag some of the controversy out into the daylight and see your perspective.  Are you up for that?

acummings 6 pts

All the very best to you Jay Thompson  - will be exciting to see how things evolve with your new position!  Congrats!

MarkWeber 5 pts

Hope you can change the world, or at least the world according to Zillow. You have some big competition from that other place, Trulia. Get them to make some big changes like Follow Links on everything, promotion of agents websites, how about a best website or blog contest. Hey, maybe I should get a job there too and turn over my brokerage to other hands.

BrettTousley 8 pts

Congratulations, but you are completely nuts Jay.  

I hope you'll still be happy with your dedision on a cold, rainy night in November while you are huddled in front of a uv light in your Seattle apartment suffering from a mild case of seasonal affective disorder.  :)

 

Zillow could certainly use the help, my experience advertising with them sucked.  I think I had 3 different sales reps assigned to me in a couple of months.  Leads were few, rotating agent crap is annoying, very little bang for my buck.  And yet agents still sign up for waiting lists to be on there.

 

I wish you success up here.

JimGatos 5 pts

All I gotta say is the moment I hear you're now working for ActiveRain is the moment I REALLY will know you've gone to "the dark side"..LOL..

Baltimore Real Estate 5 pts

Jay,

 

Really, I mean REALLY!

 

Let me tell you the experiance I had with Zillow.We advertize on their website under several zib codes/ areas in Baltimroe, MD. As time passed we got several raw leads from their website. As with all internet leads some are just looking, other are serious and some are already working with a Baltimore Realtor - no problem. 7 out of 10 leads we got came from properties that either were under contract for over 15 days or have been sold. In several cases these homes were sold over 12 months ago. Furthermore, the Zillow values in Baltimore are just pure wrong. Why can't you would with a reputable on-line real estate farm like Redfin if you want a new challenge!?!?!?

MaineHomeConnection 5 pts

I have been a follower of yours for several years and have added what I hope were worthwhile comments to your blog.  I also realize that you have been a supporter of Zillow along the way.  Although this is probably a good opportunity for you personally, I can't help but think the leader of a strong, independent company has gone to the dark side.  My view of Zillow has nothing to do with being against competition, but not all competition adds value - and I continue to not see the value proposition offered to the industry from Zillow.  Sure they have smart people there - smart people are everywhere.  Just because they continue to tells us they are good does not make it so.  Perhaps you can provide change, but if I am being perfectly honest I can't really wish you"Good Luck", because Zillow's success is not really in my best interest, at least as it is currently configured.

larrywbrewer 5 pts

Jay - I admire your courage, not many people would do this. As far as realtors hating Zillow. I think most just hate competition, and they see Zillow as one of the 800 lb gorilla's knocking them off the first page of what ever google search page that they want to be on. Competition is what makes this country great, and any place where you see a lack of competition is where you find lazy wasteful people.  Real estate is not that place.

tinainvirginia 7 pts

So incredibly happy for you Jay.  Congratulations to you AND to Zillow!

Allen Henderson 5 pts

Best Wishes Jay! I'm not surprised a bit. You are a leading edge kind of guy and you need new and different challenges to stay there. I'm looking forward to hearing your new insights and the lessons you are sure to post. I am certain we will all benefit from your new adventure. Break a leg!

tabjohnson 6 pts

Congratulations and good luck, Jay! I wish you fair winds and following seas.

mrretech 5 pts

You and Bob Bemis both caught the "let's go beyond Phoenix" bug, so best of luck!

Property Marbella 18 pts

Congratulations Jay and I lift my wine glass tonight in your honor.

drubloomfield 6 pts

Wow, Jay!  I've been mostly offline this week, and thought I should check in to see what's going on. And of course, your big move is the first thing to pop up.  Congratulations! This will be a great opportunity for you and all the folks that you get to reach out and touch.  Winners all around.

Gabe Sanders 5 pts

Jay, I wish you good luck.  I have always had mixed feelings about Zillow, but they have been hiring some very talented people of late, so I will hope that all goes well for the both of you.

MattPernice 6 pts

That is interesting.  I myself think its funny that Zillow takes out listings and then charges us to be on our own listings.  Smart business plan for Zillow.

BradAndersohn 9 pts

 MattPernice - the real truth is: Zillow doesn't take out listings and then charge you to be on your own listings.  Zillow provides a free service for you (or anyone) to appear on all your own listings.  I know it's not intentional Matt, but It's comments like yours that tend to confuse people. Maybe yo're thinking of another site or platform?Welcome aboard Jay, you can see already where and why we need you buddy! :-)

Greg Fischer 11 pts

@BradAndersohn Interesting point Brad. At least the listing agent get some love on Zillow, without paying a dime. Local IDX sites credit the listing broker and agent in tiny letters at the bottom if the listing. Just saying, not that I'm in bed with Zillow, but I do like thoughtful discussions.

Greg Fischer 11 pts

Spelling sucks, sorry - on mobile.

GrantHammond 8 pts

 BradAndersohn  MattPernice

 Riddle me this Brad: if you were so concerned about the true listing agent being featured on their listings, why do you sell advertising to competing agents on that same page? What fiduciary responsibility do you have to the agents or their clients?

Greg Fischer 11 pts

 GrantHammond   I read some content on Grant's website before commenting here. Grant wrote a well thought out 'open-letter' to Zillow. Worth reading as it's a new and different perspective. Grant personally though, Zillow is an advertising platform, it works for some - and for some it doesn't. Use it or don't use it. I mean, does it deserve all the attention we give it? - I don't know. It's just one piece of the pie. It's hard for me to move off the fence to one side or the other. But really who cares if the listing agent is displayed? Zillow is not an MLS, its a product, a real estate search product that a lot of people like to use. Zillow offers advertising to agents who want a piece of their search traffic. Whats the big deal? After reading some of your content I was impressed and can tell that you are well versed in real estate industry news and and are well connected and respected in Nashville. I am sure you deserve this. Having said all that - it is unclear how I am to search the MLS on your site. Anyway, I'm impressed with your position and for sticking to your guns. I'm sure Jay expected some debate to happen here after posting this...

BradAndersohn 9 pts

@GrantHammond - the buyers agent list is available for agents to advertise in their perspective zip codes giving buyers the choice to choose an agent that is willing and able and wants to work with them. The listing agent is featured still at the top as long as they have setup a free profile on the site. Premier Agents are the only ones that show up on their own listings, there's plenty of details regarding this on our site. I'd like to point you in that direction if you're interested? If you need any assistance, feel free to contact me anytime, I'd be happy to show and share how it all works. :-)

GrantHammond 8 pts

 BradAndersohn You cannot possibly be referring to the "Listing provided by" section that is literally 1 mile down the page, are you? That section could not be more disingenuous if it tried.

Jay Thompson 61 pts moderator

 GrantHammond  BradAndersohn Grant - No, Brad is talking about "claiming a listing". Please see this listing for an example:

 

http://www.zillow.com/homedetails/1665-S-174th-Ln-Goodyear-AZ-85338/55287118_zpid/

 

See my face over there on the right side of the page? At the top of the list under "Contact a Buyer's Agent?" I'm there because I "claimed" that listing. All I needed was a free account on Zillow. The agents under me paid for that placement.

Greg Fischer 11 pts

 Jay Thompson  BradAndersohn Perhaps a good first post for you at Zillow Jay?

GrantHammond 8 pts

 Jay Thompson  BradAndersohn

 How does one "claim a listing" specifically?

BradAndersohn 9 pts

@GrantHammond - It's easy Grant, just call 707.646.1876, and as I said above, I'd be happy to help you out. Let's leave Jay's career announcement to be just that and not a tutorial, plus I know you'll have other questions when we chat. :)

Clary 5 pts

 Jay Thompson Jay, I've never understood Zillow...only when clients of mine say "check this one out for me"  and I do...and it's sold a year ago.....and I ask where they found it and they say "on zillow?"...now maybe it's my old timers...MAYBE...it wasn't zillow but Trulia...but getting back to your point.....when I look at that listing...on the top right it shows your face and name and say to the right "listing agent" is that your listing?

Clary 5 pts

 BradAndersohn  GrantHammond @Brad...I think I'll be calling you...I assume you also work for Zillow?  Are you also based in Seattle?  If I flew up to Seattle could we meet in person? If I offfered to buy you lunch?

Jay Thompson 61 pts moderator

 Clary Clary - it's one of our brokerage's listings. And as soon as my agent that has listed it sets up their Zillow profile, they can claim if for themselves. 

 Jay Thompson Damn you Jay!  You got me to set up a free account in Zillow and claim a listing.  

RandyHookerAZ 5 pts

You have drunk the kool-aide, Jay, but I wish you the best.

Jay Thompson 61 pts moderator

 RandyHookerAZ Thanks Randy. Maybe we can add something to that kool-aide to make it more flavorful!

GrantHammond 8 pts

I wish you all the best Jay, but now the lovely Francy is sleeping with the enemy ;-) No offense, but I do not believe that Zillow, Trulia, Realtor.com treat the Realtor work product with respect. They are simply internet advertising companies.

Jay Thompson 61 pts moderator

 GrantHammond No offense taken Grant! Thanks for the well wishes!

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Lindafederer
Lindafederer @Lindafederer 17 Mar

@realbird Thanks for that update. ARMLS director resigned in Feb. Hope they love rain.

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