I noticed this campaign sign, amongst a sea of others, the other day
Before:
After:
Looks like someone defaced Mr. Gibides sign… Literally!
This took some time and effort, as the face was cut out almost perfectly.
A disgruntled opponent? Kids? Who knows.
But you know what?
I think the defaced sign is more effective.
Effective Marketing?
Why? Because it stands out amongst the plethora of campaign signs now dotting our landscape. And standing out is what you want to do in any marketing.
Let’s face it, this is marketing. Candidates place these signs for one simple reason — to increase name recognition. They want you to go to the polls and say, “Hmm, that name sounds familiar, guess I’ll vote for them”. Granted, that’s a silly reason to vote for someone, but I assure you that is how many mark their ballot.
Other than politicians, the only other group of people I know of that tend to plaster their faces anywhere they can are real estate agents (well, many agents. With a face like mine, not-so-much).
Agents take heed. Perhaps Mr. Gibides is on to something here . . .
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{ 6 comments… read them below or add one }
Andrew. Fredericksburg Lawyer. 08.10.08 at 7:18 pm
Histerical!!! You’re quite right that this sign could be even better than the original version. It’s all about name-recognition.
Elaine Reese 08.10.08 at 7:31 pm
A few days ago, while stopped at an intersection, I saw two bus bench signs with 2 different agents’ faces, from 2 different brokerages. Both were faded and in need of an update. Of course, they still had their faces, and no one had yet drawn a mustache on them.
Regarding your faceless person, perhaps it was a former customer who is now facing a divorce.
Tucson Michael 08.10.08 at 7:42 pm
This is funny, I havent seen any of this going on down the street here in Tucson AZ but like you said its not a BAD people will take notice for sure.
Candace Robinson 08.11.08 at 3:50 am
Jay - this is very observant of you. I just heard that the Town of Gilbert was out picking up many signs around town that were in code violation of our running candidates, I’m guessing Mr. Gibides had enough trauma and was left in place! I am taking your heed, you just might be onto something — http://tinypic.com/view.php?pic=15zlc1c&s=4
Jeffrey Buettner 08.12.08 at 9:15 am
Wow, this is hilarious! I think your right, it will be a head turner.
Cheryl Hofferth 11.05.08 at 4:33 pm
I know its just vandalism but it made me so sad when I saw that!!! I actually liked seeing Jim Gibides smiling face on my corner and when it was gone… :’(
but yeah, it definitely did stand out.. too bad he didn’t win though, also a sad face