Real Estate Blogging – Link Building

by Jay Thompson on September 26, 2008 · 54 comments
Written by: Jay Thompson

in Blogging / Social Networking

I had the pleasure of speaking at the Arizona Real Estate Blogging Network meeting today. The topic of discussion was link building — though we digressed on more than one occasion, which was great!

Somehow the hour long presentation turned into two plus hours. But nobody I’m aware of poked a stick in their eye so it couldn’t have been too boring. Thanks to all for the great questions and interaction!

Candace Robinson even streamed it live over the Internet and several folks joined in from across the country. Pretty cool! Thanks for participating!

A special thanks goes out to everyone that came, Candace our organizer, and to our sponsors Land America and On Q Financial.

As promised, here is the presentation. I’ll post it on the AZREBN site too, as soon as I remember my password…


 

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Link Building: The Basics and Beyond | Real Estate Blogs for Internet marketing tactics and tips - AZ Real Estate Blogging Network
September 26, 2008 at 4:23 pm
Real Estate Blogging - Link Building | Manufactured Homes
September 26, 2008 at 6:37 pm
Blog-Tag-Link-Flickr-Pod Cast-Twitter- HELP!!!!! « Potter Blog on Real Estate in the Phoenix Metro area
September 27, 2008 at 10:49 am
Bling’d out blogs | The Andrew Hillman Blog
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Lik Building With Jay Thompson
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{ 49 comments… read them below or add one }

1 Justin McHood September 26, 2008 at 3:46 pm

As usual, it was very informative, interactive and entertaining. Thanks for sharing your knowledge and experience so freely!

*Justin McHoods last blog post..Loan Modification Contact List

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2 Jason Sandquist September 26, 2008 at 3:55 pm

I saw the tweet on Twitter about it being broadcast live. Joined late but sound didn’t work on my speakers for some crazy reason, so I plugged in earphones and was laying on the ground listening to it. Will be better prepared next time.

*Jason Sandquists last blog post..Twin Cities lands 4 on Best Places for a longer life

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3 JamieGeiger@Gilbert real estate September 26, 2008 at 4:01 pm

Great presentation as usually- very good information for beginners and seasoned bloggers. Thanks for sharing with all of us

*JamieGeigers last blog post..Maricopa Real Estate- Market Update

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4 Candace@PhoenixHousingBlog September 26, 2008 at 5:01 pm

Jay – As always it’s a pleasure to be working with you anywhere! You’re easy going, likable, knowledgeable and charming self makes the time fly by! Who would have thought you could stand in one place and talk so long? Your presentation live, and recorded was/is fantastic. The live show has some improvements to be had, but we did attract from coast (New Jersey) to coast (California) of a few followers on AZREBN Live TV…we will be more prepared next time! It was a fabulous day as always with the members and you! You rock! I will get the Video up shortly on AZREBN. Thanks again, I owe ya!

*Candaces last blog post..PHB Podcast: Interview with Debbie Wheeler, I.R.I.S. with Rooms Rearranged

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5 Dean Ouellette September 26, 2008 at 5:10 pm

Jay thanks that was very informative and i learned a lot i hope to use on my blog. I look forward to more of these meetings as this was my first one. Thanks again

*Dean Ouellettes last blog post..Website of the week

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6 Keahi Pelayo September 26, 2008 at 6:39 pm

Thanks. I am going to apply the info from your post to help build links.
Aloha,
Keahi

*Keahi Pelayos last blog post..Contemporary Honolulu Home

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7 James@HoustonTexas Real Estate September 26, 2008 at 8:54 pm

Thanks for posting this slide show. To bad those of us in Houston do not have a similar group. I can see how a number of digressions could be very enjoyable on this topic.

Even though I did not get a chance to see the feed I would like to extend a big thank you to Candace.

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8 Nick Bastian September 26, 2008 at 9:30 pm

Jay, you rocked the house! Thanks for taking the time to answer so many other questions as well. How cool of you to share your presentation with everyone. What GREAT information for people that are interested in these topics. I learned a lot and appreciate your time…

*Nick Bastians last blog post..Light Rail Safety – "Here’s Your Sign!"

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9 Jim Sparrow September 26, 2008 at 10:17 pm

Jay – Bet it was a great discussion! Link building is always a fun and fascinating subject ;-) . Eric Blackwell (Eric on Search) gave a great link building talk at the REW SEO convention a couple of weeks ago. If you don’t know Eric (he’s a buddy of Eric Bramlett) you should introduce yourself. Tell him I sent you ;)

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10 Gay Potter September 26, 2008 at 10:20 pm

Jay – thank you for taking time to share your extensive knowledge on blogging. You were the presenter at my first blogging seminar 6 months ago or so – I gained tremendous insight and you encouraged us to “dig in” and BLOG! Today you clued us in on linking, valuable information and it was presented in a entertaining and organized fashion. Bit by bit, it starts to sink in – lots to learn. Thank you again for your generous contribution to our education! You are awesome!

*Gay Potters last blog post..Gay Potter’s Blog October 2008 – National Geographic -Trees

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11 Gay Potter September 26, 2008 at 10:42 pm

Jay – I already thanked you for all your instruction on the topic on linking in a blog. I have an elevated knowledge of the topic now. I then decided why I was thinking about it I would link to your blog……..only to stop and think – I do not know technically how to do that. I looked at your site, nope, not there! Then I thought to myself, silly girl , I have to link from my site to yours. Then I thought, it is late, I would rather have another glass of wine right now and figure all this out tomorrow. Candace is rolling her eyes about now! I have come so far but so much to learn! Thanks again! ; )

*Gay Potters last blog post..Gay Potter’s Blog October 2008 – National Geographic -Trees

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12 Nick Bastian September 26, 2008 at 10:50 pm

Gay gets the “best comment of the day” award for #10! :-)

*Nick Bastians last blog post..Light Rail Safety – "Here’s Your Sign!"

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13 Candace@PhoenixHousingBlog September 27, 2008 at 4:14 am
14 Gregory Bain September 27, 2008 at 8:21 am

WoW! All the great stuff in RE seems to be happening in AZ. Here in NJ we just sit around and watch the stock fall – almost as much fun as watching paint dry. :-) Thanks for keeping it real.

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15 Jay - The Phoenix Real Estate Guy September 27, 2008 at 11:12 am

Thanks for all the kind words folks! It was a fun session to speak at, nice to hear some learned from it.

@Jim – I “know” Eric well. Good guy. Wicked smart!

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16 Jim Gatos September 27, 2008 at 11:19 am

Arizona DOES seem to be the place for Real Estate Blogger. I feel like a “lone” rider here in Massachusetts… Most of the Massachusetts blogs I’ve seen are nothing like the one I see in AZ…

Good article and the slideshow helps “assimilate” the information easier.

*Jim Gatoss last blog post..Tax Credit Q&A Report from The NAR.

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17 Tina Fountain@Marietta Real Estate September 27, 2008 at 11:54 am

Jay – thanks for the presentation and for being so willing to help the rest of us. Since Candace streamed the entire presentation, any chance of it being posted?

*Tina Fountains last blog post..Cobb County Luxury Real Estate

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18 Gay Potter September 27, 2008 at 12:42 pm

Thanks goes out to Nick for awarding me the “dunce” award – LOL Happy to amuse! Don’t know if it was brain overload, fatigue or that first glass of wine, but I got it Nick! I was making it way more complicated that it was. Another amazing thing has happened – somehow I have pinged and track backed to Jay??…….. (I do know how that happened).
Jay- question for you – should I have used your title of your blog post in my title in order to give you the SEO love you were talking about yesterday? Not quite sure!

*Gay Potters last blog post..Horses – one of my passions!

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19 Brendan @ San Mateo Real Estate September 27, 2008 at 12:55 pm

Jay,
Thank you so much for sharing all this information. I have been trying to link build for a few months now and having be doing somethings improperly. In my opinion, this is the easiest to understand guide that I have found.

Thanks Again,
Brendan

*Brendans last blog post..Sprinkles Cupcakes Opens in Stanford Shopping Center

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20 Jay - The Phoenix Real Estate Guy September 27, 2008 at 4:42 pm

@Jim – I think Arizona has some of the best real estate bloggers in the country. Given our population, some just might say we’re the epicenter of real estate blogging…

@Tina – Candace is working on posting the video somewhere. There appears to have been problems with capturing the streaming version, but she has some of it on a Flipcam as well. It will be posted at http://www.azrealestateblogs.com/ at some point.

@Gay – the ping/trackbacks happen automatically! One of the beautiful things about Wordpress. You did it perfectly!

@Brendan – thanks! Glad you found it useful.

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21 Jim Sparrow September 27, 2008 at 4:48 pm

re “@Jim – I think Arizona has some of the best real estate bloggers in the country. Given our population, some just might say we’re the epicenter of real estate blogging…”

@Jay – Thanks in large to yourself and a couple of other like-minded individuals :)

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22 BoiseHomes September 27, 2008 at 8:55 pm

Great post… I stumbled upon this post looking for ways to increase my exposure on my real estate website. The above slides were very helpful. I am actually surprised to see this type of presentation to “real estate agents”. It is a good thing. One thing I would like to mention about real estate websites is… If you are using the website that comes with your dues from your broker I recommend getting your own domain on a different server. I have looked at many of those sites and they seem to not rank well at all in the SERPs. Why? Because they don’t have much unique content. They us alot of frames and limit the control you have over the content you can add.

Of course that is only my opinion.

Thanks

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23 John @ Maryland Real Estate September 28, 2008 at 12:19 pm

Phenomenal presentation that I really got a lot out of. Thanks a lot for sharing.

*Johns last blog post..Baltimore Real Estate

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24 Julie September 28, 2008 at 1:59 pm

I am a lurker, but read your site fairly frequently. I just wanted to thank you for your great posts, I always learn something new and interesting. I’ve always wanted to learn more about link building! Keep up the good work!

*Julies last blog post..When will the “chicken littles” get over it?

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25 Marc September 28, 2008 at 4:14 pm

Great slideshow, I have to give frequent presentations and lessons on the subject so I examined yours well :)

Although the concepts seem simple to most of us, i have found many others who have a hard time grasping all of these at once. One of my main objectives is to keep things simple and understandable and your presentation was definitely both. Good Show Man!

*Marcs last blog post..Sarah Palin, Alaska Gov., Named as GOP VP

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26 vicki@davis real estate September 28, 2008 at 9:07 pm

Jay,

Excellent. Everything you need to know to get started with link building in 20 pages. Best presentation on the nuts and bolts that I have seen. Thanks so much for posting.

*vickis last blog post..Backing Up My Claim That Davis is a Unique Market

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27 James Bridges@ Real Estate Training September 29, 2008 at 12:56 pm

Sweet slides Jay. I am glad you went through defining the different link types as well, because there tends to be quite a bit of misunderstanding out there on the terms :) .

I am bummed I missed the presentation as link building (especially inbound/backlinks) has to be one of the more challenging aspects out there so hopefully everyone gets on it and starts going after it!

*James Bridgess last blog post..12 Month Guarantee for Success in 2009

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28 Chris Hutcherson September 29, 2008 at 2:42 pm

Great presentation and the audio was decent quality as well. Local real estate has great potential for ranking in the SERPS – and video sites have brought new potential to pre-selling properties as well as providing links. It’s a win-win.

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29 Edge@The Foreclosure and Credit Crisis September 29, 2008 at 3:28 pm

Boise, that’s definitely the first step every agent needs to take.

Everyone wants to host your site, but not for altruistic reasons :) With something this easy, there’s no reason not to do whatever it takes to do it on your terms for total control.

*Edges last blog post..Ron Paul Speaks Out Against The 2008 Bush Administration’s Federal Bailout Plan – Why It Will Not Work And How It Will Hurt You Even If You Have No Money Invested In The Market

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30 James Boyer@Chatham NJ Real Estate September 29, 2008 at 5:43 pm

Great article, loved the advice in the slide show, wish I could have been at the real presentation, I am sure it was worth the 2 hours spent.

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31 Candace@AzRealEstateBlogs September 29, 2008 at 10:16 pm

Just wanted to update you on the video version of Sept 2008 AZREBN meetup, the video turned out to be almost 2.5 hrs worth of coverage, I’m trying to get it down to 1.0 hr and then I have to break it down to segments to publish it up on the web..what a project, but the video turned out great, except when I ran out of space on my 60 minute tape and had to jump to a back up flip mino… I am working as fast as time allows!

*Candaces last blog post..Link Building Presentation

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32 Heather Tawes Nelson@Scottsdale AZ September 30, 2008 at 6:23 pm

Hi Jay – Another great contribution with lots of key information. I have shared your presentation with some other folks who are working on their blogs as well. Thanks for being a great resource!

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33 Don October 2, 2008 at 11:44 am

Link building is a “blue collar” job . . . it requires consistency. After building a steady stream of traffic to my blog over several months, I went and changed the url by replacing the old one . . . oops! I didn’t re-direct traffic and my traffic went to zilch!

Trying to rebuild the links and contacts has been a long process.

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34 Ned@Baltimore real estate investing October 16, 2008 at 8:04 pm

Jay,

That’s Awesome. I saw it over on one of Vlad’s blogs and I had to come here to comment. It’s simple, you got all the importat stuff in and got it across in a clear concise maner. I wish I had know some of this stuff sooner.

I guess I wish I found your blog sooner.

Ned Carey

**Ned´s last blog post..Stock Market Humor

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35 Jenn@Atlanta Real Estate January 18, 2009 at 8:50 pm

Wow! Way to go Jay! I found this blog on Google when I was searching for link building. I was reading your blog last week and today I found you again. Nice work and great slideshow!

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36 Marc@Chicago Divorce Lawyers January 19, 2009 at 8:24 am

What a great presentation! I am sending this to everyone I know with a site, and these days thats almost everyone, lol.

We have to nominate this for a SEMMY if it hasnt been nominated yet.

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37 Jonathan Benya March 27, 2009 at 7:32 am

Jeez, I read your site every week, and somehow I managed to miss this! Thanks for the video, I’m always looking to more info on SERP and Linkbuilding!

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38 Jon-Paul McTavy April 19, 2009 at 2:44 am

Real Estate Websites are vital to your success as a real estate agent. Unfortunately, the internet is a large place, and can be quite intimidating if you don’t know what you are doing. If you are looking to build yourself a real estate website.I guess I wish I found your blog sooner.

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39 Freebies May 12, 2009 at 11:42 am

Very good stuff about the Real Estate blogging…Question and then answer type method always provide a good interaction….If you are looking to build yourself a real estate website.I guess I wish I found your blog sooner…

**Freebies´s last blog post..Desktop Computer Buyer’s Guide

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40 Trollbeads June 22, 2009 at 10:11 pm

It was a great idea. It was a very useful information. It is very helpful for me. The page our link is placed on must be related to real estate. Links should contain the target key phrase as a text hyperlink – I will provide a spreadsheet of Keywords and corresponding .

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41 paintedfurniture July 14, 2009 at 2:13 am

wow !!!!greets to you jay and Thank you so much for sharing all this information. I have been trying to link build for a few months now and having be doing somethings improperly. In my opinion, this is the easiest to understand guide that I have found. Real Estate Websites are vital to your success as a real estate agent. Unfortunately, the internet is a large place, and can be quite intimidating if you don’t know what you are doing. If you are looking to build yourself a real estate website.I guess I wish I found your blog sooner.hats of you dear!!!!!

Reply to this comment

42 paintedfurniture July 14, 2009 at 2:13 am

wow !!!!greets to you jay and Thank you so much for sharing all this information. I have been trying to link build for a few months now and having be doing somethings improperly. In my opinion, this is the easiest to understand guide that I have found. Real Estate Websites are vital to your success as a real estate agent. Unfortunately, the internet is a large place, and can be quite intimidating if you don’t know what you are doing. If you are looking to build yourself a real estate website.I guess I wish I found your blog sooner.hats of you dear!!!!!

Reply to this comment

43 bedsides July 15, 2009 at 4:17 am

Nice post.. Thank you for your post about the real estate..Nowadays real estate business and construction work are really booming .. The presentation that you have presented in your blog was really excellent one..Thank you for your post..

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44 bedsides July 15, 2009 at 4:17 am

Nice post.. Thank you for your post about the real estate..Nowadays real estate business and construction work are really booming .. The presentation that you have presented in your blog was really excellent one..Thank you for your post..

Reply to this comment

45 paintedfurniture July 15, 2009 at 9:25 am

nice thoughts with good idea and I have an elevated knowledge of the topic now. I then decided why I was thinking about it I would link to your blog……..only to stop and think – I do not know technically how to do that. I looked at your site, nope, not there! Then I thought to myself, silly girl , I have to link from my site to yours. Then I thought, it is late, I would rather have another glass of wine right now and figure all this out tomorrow. my hearty wishes to this blog .keep on produce this blog thank you!!!!

Reply to this comment

46 paintedfurniture July 15, 2009 at 9:25 am

nice thoughts with good idea and I have an elevated knowledge of the topic now. I then decided why I was thinking about it I would link to your blog……..only to stop and think – I do not know technically how to do that. I looked at your site, nope, not there! Then I thought to myself, silly girl , I have to link from my site to yours. Then I thought, it is late, I would rather have another glass of wine right now and figure all this out tomorrow. my hearty wishes to this blog .keep on produce this blog thank you!!!!

Reply to this comment

47 paintedfurniture July 18, 2009 at 1:03 am

nowadays all are willing to buy this real estate . by this article we got an idea to buy an real estate so thanks for posting this article to me and I looked at your site, nope, not there! Then I thought to myself, silly girl , I have to link from my site to yours. Then I thought, it is late, I would rather have another glass of wine right now and figure all this out tomorrow.

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48 paintedfurniture July 26, 2009 at 9:03 pm

hi nowadays most them are doing only these real estate business and they are getting more profit also so my wish is don't cheat the people in the name of business better treat them in a good way and i too like to buy an new estate for my family and after reading this tips i got many ideas that how to get an estate .greets to you guys.

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49 paintedfurniture July 30, 2009 at 4:44 am

normally real estate is the nice were people are interested ,so get estate and enjoy your life and Real Estate Websites are vital to your success as a real estate agent. Unfortunately, the internet is a large place, and can be quite intimidating if you don’t know what you are doing. Am i right!!!!

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