Joel Burslem posted an interesting story in his real estate marketing blog about real estate logos. I have to agree with him. I work in a Century 21 office and I don’t like their logo at all.
One of the most interesting things in this blog entry though was about the subliminal message in the FedEx logo…. I’ve seen that logo a thousand times and never noticed that it contained a “hidden symbol”. Can you see it?

It’s there, I assure you. Now it flys out at me and I wonder how I ever missed it. But I never saw it until I read about it… LOOK HARDER…
Scroll down for the secret.

Interesting isn’t it?
Click here for an interview with the creator of the FedEx logo including his take on the hidden arrow
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{ 2 comments… read them below or add one }
Weird... 06.12.06 at 4:28 pm
never noticed that before! I’ll never look at that log the same way again…
andrew 09.18.07 at 12:18 am
Here is something more about real estate logos.
http://www.logoblog.org/wordpr.....ate-logos/