People often talk about the large percentage of home buyers who begin their search online. They talk about how useful the internet is for finding the perfect home. Without a doubt, the web is a great tool for finding homes but in my opinion, people often forget about how beneficial a good online marketing plan can be for home sellers.
Think about it: If you are a seller of a home, you have a choice between agent A who has very little knowledge of how to effectively market your property, or agent B who understands how to market a home online. To me, it seems like an easy choice. Of course, I’m a bit biased as I absolutely LOVE to market homes on our web sites. Hopefully, you agree that there is a benefit to hiring a real estate agent who will reach the majority of people who are looking to purchase their home.
The Phoenix Real Estate Guys ( and Gal ) understand that home sellers and buyers are online. Heck, it’s one of the main reasons why we bought this web site. We believe that nearly every seller and every buyer looks to the web to begin the process of making one of the largest financial decisions of their lives. Our goal is to be their trusted advisers, their go-to team of professionals who can assist them with the entire buying or selling process. For sellers, our marketing plans include the highly effective Phoenix Real Estate Guy web site, along with other key real estate related web sites, and traditional and new media platforms. We plan to educate home sellers on how important a large web presence can be to sell homes for top dollar in our competitive marketplace. By combining print and online media, we feel like it is time to educate home sellers on the benefits of highly effective marketing campaigns.
We dig into the analytics of our web sites, we look for clues as to what people are searching for, and we are able to design campaigns around that data. It may sound too geeky or like a waste of time for many other real estate agents, but we’ve made a commitment to fine-tuning our online efforts to help buyers AND sellers. As we make more changes to our web site, we will be adding a ton of community specific areas. We’ll have even more listing and sales data, more subdivision pages, more lifestyle pages and more opportunities to help larger numbers of people than we ever have before.