Redfin, the sometimes maligned and often misunderstood real estate brokerage with roots in Seattle announced today an expansion into the Phoenix real estate market.
They will have some of their own agents, and they will have “partners” that will service Redfin clients in certain parts of the Valley on a referral basis
In a move that may surprise some (though it really shouldn’t) Francy and I decided early in the process to work alongside Redfin in Phoenix, along with Thompson’s Realty agent Shar Rundio.
I have frequently mentioned here (as recently as yesterday) and elsewhere that there are too many real estate brokerages that hire “anyone with a license or a pulse”.
Trust me, Redfin does not subscribe to this seriously flawed model.
The vetting process to become a Redfin referral partner was not insignificant. Former clients were surveyed by Redfin, and those client reviews are posted publicly on the Redfin site for all to see. There were phone and in-person interviews to be done, and training webinars to attend.
Future Redfin clients we work with will also be surveyed, and posted for all to see.
Why would we go through this?
One, we’ve got nothing to hide. I *like* the idea of client reviews. I’m pondering at this moment the best way to implement something similar with all of our clients.
Two, while I haven’t always agreed with Redfin CEO Glenn Kelman’s business model (in the beginning. It has morphed significantly since then), one simply can not argue with his commitment to customer service. I’ve met Glenn in person, and he is one smart guy. I can assure you his commitment to the client is all-encompassing and sincere. And that’s exactly how Thompson’s Realty thinks it should be.
We’re completely confident we can give Redfin referral clients the same service we give our own clients. Working with Redfin DOES NOT EVEN REMOTELY mean that Thompson’s Realty clients will take a back seat. On the contrary, we think we can parlay what we learn working with Redfin into even better service for Thompson’s Realty clients.
I’ve always felt there is not just room in the real estate space for different brokerage models, there is a need for different models. Redfin brings that to Phoenix, and we’re excited to be a small part of it.
Others opine on Redfin coming to Phoenix: