Rehashed: It’s Past Time to Raise the Bar

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Originally posted on September 22, 2006, “It is Past Time to Raise the Bar!” has nothing to do with bars — my current place to hang out while we do a little vacationing in Rocky Point, Mexico.

It’s a discussion of how easy it is (too easy, IMHO) to get a real estate sales license (ditto for a real estate brokers license — at least in Arizona and I suspect elsewhere).

There are a few who are calling for having no licensing — which to me seems a bit silly. While I am not a big fan of government involvement in business, and the last thing we generally need is more regulation, to just up and dissolve licensing regulations seems a bit extreme. While in theory it sounds plausible, I’m not convinced that the market will weed out ineffective real estate agents (it’s certainly not doing that now) and I think licensing, or more specifically a good “Apprentice Program” might instill a little consumer confidence in this business.

The original post:

It is Past Time to Raise the Bar!

It is far too easy to get a real estate license. There, I’ve said it (again). It’s probably going to irritate a lot of people but that’s just too bad. It’s ridculously easy to get a real estate sales license. All you need to do (in AZ) is sit through 90 hours of classroom “education”, be 18 years old, have a relatively clean criminal record and pass the licensing exam. That’s it. Need any high school? Nope. Any apprenticeship? Zip. Any formal training? Zero.

90 hours in the classroom, which you could complete in as little as 9 days if you were some sort of masochist. The school is horrifically boring and the chairs are painfully hard (the better to keep you awake). Put your butt in the seat for 90 hours, pass an exam, supply your fingerprints and drivers license. Fill out a form, write a few checks and POOF, you can call yourself a real estate professional!

Training? Nah… You can legally list or sell a home the day you get your license. “What about those 90 classroom hours?” you may be asking. “Don’t you get training there?”

The answer is a resounding NO. What real estate school teaches you is how to pass the state licensing exam. They don’t teach you how to sell real estate, how to deal with clients, other agents, title companies, loan officers, inspectors, whiny kids, buyers, sellers, or brokers. Oh you may occasionally get a war story about real estate from the instructor–I learned more REAL real estate talking to my instructors during break that I did in the classroom. The schools churn out future professionals by the score every single day. And they do a damn fine job preparing you for the state exam. They do nothing to prepare you for selling real estate.

Hopefully the new agent aligns himself with the kind of broker that will take them under their wing and truly help them. Sounds simple, but finding a broker that does that these days isn’t easy. Too many brokerages just bring in agents by the truckload. Some have HUNDREDS of agents working for them. It’s just a numbers game to them. The more agents they have, the more desk fees they collect. If they run a commission split office, they figure if they hire a few hundred agents then dumb luck means some of them will turn out to be successful. Those that quit (and 80% do in the first year) are simply replaced by new sheep.

Let’s step back a second and compare the requirements for getting a real estate sales license to a few other licenses/certifications:

It takes 17.7 times as many classroom hours to get a barber’s license as it does a real estate sales license. Want to pluck eyebrows? Expect to spend almost 7 times longer in a classroom. Oh, and be sure you have two years of high school. You don’t need ANY high school education to sell real estate.

The public perception of real estate agents is not good — just Google “Realtors Suck” and read some of the 3,660 results if you don’t believe me. It’s not pretty.

The low barrier to entry is a big part of the problem. I assure you there is someone out there at the very moment you are reading this that decided 3 or 4 weeks ago to become a “real estate professional”. This person is no professional. The barely qualify as a trainee. Yet they are going to go out there and mangle some transaction, cause undue stress and pain for the hapless buyer or seller that’s using them (more than likely that will be a relative, friend, and/or their best friend’s sister’s husband’s cousin.)

Hapless buyer/seller has bad experience. So maybe they blog about it. Maybe they express their opinion on MySpace. heck, maybe they even set up an entire website that explains why their Realtor sucks so bad. And all this “publicity” spins on as the image of real estate agents slips lower and lower until we’re rubbing noses with attorneys and car salesmen.

What to do? Simple answer, complex solution. The answer is raise the bar to entry. There should be more classroom hours. REAL classroom hours, not just “instructors” saying, “Ahem, you may want to remember this in a couple of weeks…” If you can train someone to fly a jet fighter, or cut a tumor out of someone’s brain, you can train someone to sell real estate. Don’t train them just to pass a test. How about having at least MINIMAL previous education requirements? It’s hard to get ANY job without a high school diploma. Make that a minimum (it is in some states). Why not a true apprenticeship program? Make it a requirement that new licensees work a minimum number of hours or transactions with an experienced agent or broker. Yes, the “we’ve always done it this way” attitude of compensation may have to be revised. Or would it? Not many new agents start out of the box with too many sales. Most go months before their first transaction. If they WORKED in those months, REALLY worked, then they could probably complete an apprenticeship in that time period.


The real problem might be making experienced agents mentor/train new agents. So make is a requirement for license renewal hours. We already have to take a certain number of hours in specific topics in order to renew a license every two years. Just add mentoring junior agents to the required continuing education hours. Better yet, make it a requirement for brokers to mentor agents in order to renew their license. Then maybe brokers would be inclined to take on bright, hard working agents.

Now there’s a concept.

Other blogs on low barriers to entry in real estate: Matrix, Portland Real Estate, Paul Caloca, Kristal Kraft and DailyPundit. Jim Duncan has an entire blog category devoted to public perception.

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About the Author
Jay Thompson

I'm a real estate broker in Phoenix, Arizona and the publisher of the Phoenix Real Estate Guy blog. I tend to drive too fast and scream at the University of Texas and Denver Broncos football teams. My two kids are smarter than most adults I know and my wife is simply amazing.

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Great article! I agree completely.

justhanbai.com

Here are some great realtor scam videos that I assembled youtube. Others are just funny.

Realtors really do suck. their only redeeming quality is that they don't qualify for unemployment when they don't sell houses.

I go out to a bar with my pals and what do I see? The last realtor I decided not to hire I later found dancing tables topless. I think that was her true calling.

I totally agree! The standard admission is way to low. It is time to raise the bar! I think you should have to have a min of a 2 year degree and 200 hours of training to become an agent.

I feel it is to easy to both get a license and keep one. We need to step up the bar and also step up the enforcement of rules that are already in place so bad realtors get the boot!

I could not agree more that it is too easy to get a license. I think there should for sure be a set of minimum standards such as:

1) Less than 2 years of college, then you need to take 2 semesters specifically about real estate law, ethics etc...then pass a rigorous test.

2) 2 years of college...then you need to take 1 semester of classes about real estate law, ethics etc....then pass a rigorous test.

3) and so on

I was over in The Netherlands discussing real estate with a friend who is a Borker there and she was shocked at how easy it is here. In the Netherlands you have to get a "degree" towards real estate and learn about law, ethics, history, construction, architecture etc.

At a minimum I would be all for upping the requirements some.

Great comments. Broker problem... yes. More to it... yes. I couldn't agree more about the requirements not being stringent enough.

A popular thing in my neck of the woods is people doing real estate extremely part time or just to be able to buy a home and safe some money.

Another thing that is very smart for contractors to do is get their license and then hire little helpers to help sell and they can save tons of money! or make tons more money, which ever way you view it.

"but the broker level is where the problems begin… not necessarily new licensee’s."

Agreed 100%.

Pound away.

True, it makes you different... but most importantly... on the right track to perhaps finding a solution to the problems you outline (and I agree with).

I hate to pound on brokers... but the broker level is where the problems begin... not necessarily new licensee's.

Interesting thoughts Todd. The idea of paying an "apprentice wage" is particularly interesting. As a freshly minted broker, about all I could pay would be more akin to a "slave wage" but I get where you are coming from...

An issue with paying wages is that also entails having a payroll system, withholding state and federal taxes, paying unemployment, etc. There's a TON of work involved with having employees vs. independent contractors. I have a background in HR, so I could probably pull it off -- at least well enough to cover myself and my employees from a legal perspective. But there are countless brokers out there with no clue about things like employment law, ADA guidelines, UI, etc. etc.

Personally, I'm not going to have new agents in my brokerage. Sure, everyone has to start sometime, and there are some brand new agents that are better than some established agents. I just don't have the time of infrastructure in place to properly train and mentor a new agent. So I won't do it. Oh, believe me, the thought of going to a real estate school and signing up dozens of agents, all paying in desk fees, transaction fees, whatever fees has some attraction. It's practically free money (which is a significant part of the problem). But I'm not going to do it. I don't want the headache, the liability or the hassle. And more importantly, it's not fair to the new agent, or their clients.

I've already turned away far more agents than I've hired. And I'll continue doing that. We're being *very* selective in who we bring in. That doesn't make me better than any other broker, just different than most.

Austin... I said nothing about 'higher' wages in my little idea. Just wages. And I suppose that what an 'agent' would be doing with his/her time would be up to the hiring broker (who'd have the ability to fire the agent that is not working up to standard).

I guess my biggest beef in all this is listening to many RE people 'bitch' about this problem (and I don't mean you Jay). I'm on various leadership committee's at the local and state level and I hear this 'what are we going to do about X' all the time. The truth of the matter is... yes we want to ensure that our industry attracts people to it that will serve the best interests of the client... but actually reaching some kind of accord to see it happen?? It won't happen... we are too complacent in OUR OWN way of doing the business (whatever that may be).

Easy for me to say... but all this is on the brokers... especially those that hire multiple licensees under our current system. I see it as being a numbers game to many brokers, quantity over quality... danger in other words.

Brokers need to get their collective act together (again, easy for me to say as a lowly agent). Brokers are actually on the front lines of this problem and until there is movement and actual effort made there... forget any solutions beyond.

I think raising the bar would help our reputation a lot. I think NAR keeps looking at advertising to help our reputation but instead they should be looking at some of their own members.

I dont know about the wage idea. Interesting. But if you had higher wages would you get more motivated agents or simply agents that wanted to sit around and get paid.

Keep in mind that licensing fees and renewal fees that get paid to ADRE are counted on by our overspending state government, so it is a numbers game for the state first and foremost. It really has more to do with that than regulating our industry OR EVEN protecting the public (and I'm not looking to blame ADRE or the fine people that work there either, it is just a fiscal fact of life).

Government needs revenue?? Who'd a guessed??

I like your broker involvement idea the best with the idea of working towards an apprenticeship type of setup.

You broker and me agent... so you may not like this idea but here goes.

How about broker hire and pay a wage (not a shared commission) to new licensees for the term of the apprentice period?? The licensee, as an apprentice, goes on to fulfill some sort of requirement in order to receive a full license to practice the profession of representing client needs at his or her discretion once they attain that license.

Costly for the brokers?? Yeah sure, but plenty of control. The investment into a new licensee could certainly be very risky... but a broker could decide how much to pay the licensee (even minimum wage but you'd pay more I'm sure to attract the best and brightest out of licensee school... and most likely have a better chance to make good on your investment).

Just an idea, no real thought on my part as to the finite details. I have no solutions to offer beyond the idea stage either.

nice article.

thanks for sharing it to us.

looking forward for more great stuff for u.

good luck

Great article! I agree completely.

justhanbai.com

Here are some great realtor scam videos that I assembled youtube. Others are just funny.

Realtors really do suck. their only redeeming quality is that they don't qualify for unemployment when they don't sell houses.

I go out to a bar with my pals and what do I see? The last realtor I decided not to hire I later found dancing tables topless. I think that was her true calling.

I totally agree! The standard admission is way to low. It is time to raise the bar! I think you should have to have a min of a 2 year degree and 200 hours of training to become an agent.

I feel it is to easy to both get a license and keep one. We need to step up the bar and also step up the enforcement of rules that are already in place so bad realtors get the boot!

I could not agree more that it is too easy to get a license. I think there should for sure be a set of minimum standards such as:

1) Less than 2 years of college, then you need to take 2 semesters specifically about real estate law, ethics etc...then pass a rigorous test.

2) 2 years of college...then you need to take 1 semester of classes about real estate law, ethics etc....then pass a rigorous test.

3) and so on

I was over in The Netherlands discussing real estate with a friend who is a Borker there and she was shocked at how easy it is here. In the Netherlands you have to get a "degree" towards real estate and learn about law, ethics, history, construction, architecture etc.

At a minimum I would be all for upping the requirements some.

Great comments. Broker problem... yes. More to it... yes. I couldn't agree more about the requirements not being stringent enough.

A popular thing in my neck of the woods is people doing real estate extremely part time or just to be able to buy a home and safe some money.

Another thing that is very smart for contractors to do is get their license and then hire little helpers to help sell and they can save tons of money! or make tons more money, which ever way you view it.

"but the broker level is where the problems beginu00e2u0080u00a6 not necessarily new licenseeu00e2u0080u0099s."

Agreed 100%.

Pound away.

True, it makes you different... but most importantly... on the right track to perhaps finding a solution to the problems you outline (and I agree with).

I hate to pound on brokers... but the broker level is where the problems begin... not necessarily new licensee's.

Interesting thoughts Todd. The idea of paying an "apprentice wage" is particularly interesting. As a freshly minted broker, about all I could pay would be more akin to a "slave wage" but I get where you are coming from...

An issue with paying wages is that also entails having a payroll system, withholding state and federal taxes, paying unemployment, etc. There's a TON of work involved with having employees vs. independent contractors. I have a background in HR, so I could probably pull it off -- at least well enough to cover myself and my employees from a legal perspective. But there are countless brokers out there with no clue about things like employment law, ADA guidelines, UI, etc. etc.

Personally, I'm not going to have new agents in my brokerage. Sure, everyone has to start sometime, and there are some brand new agents that are better than some established agents. I just don't have the time of infrastructure in place to properly train and mentor a new agent. So I won't do it. Oh, believe me, the thought of going to a real estate school and signing up dozens of agents, all paying in desk fees, transaction fees, whatever fees has some attraction. It's practically free money (which is a significant part of the problem). But I'm not going to do it. I don't want the headache, the liability or the hassle. And more importantly, it's not fair to the new agent, or their clients.

I've already turned away far more agents than I've hired. And I'll continue doing that. We're being *very* selective in who we bring in. That doesn't make me better than any other broker, just different than most.

Austin... I said nothing about 'higher' wages in my little idea. Just wages. And I suppose that what an 'agent' would be doing with his/her time would be up to the hiring broker (who'd have the ability to fire the agent that is not working up to standard).

I guess my biggest beef in all this is listening to many RE people 'bitch' about this problem (and I don't mean you Jay). I'm on various leadership committee's at the local and state level and I hear this 'what are we going to do about X' all the time. The truth of the matter is... yes we want to ensure that our industry attracts people to it that will serve the best interests of the client... but actually reaching some kind of accord to see it happen?? It won't happen... we are too complacent in OUR OWN way of doing the business (whatever that may be).

Easy for me to say... but all this is on the brokers... especially those that hire multiple licensees under our current system. I see it as being a numbers game to many brokers, quantity over quality... danger in other words.

Brokers need to get their collective act together (again, easy for me to say as a lowly agent). Brokers are actually on the front lines of this problem and until there is movement and actual effort made there... forget any solutions beyond.

I think raising the bar would help our reputation a lot. I think NAR keeps looking at advertising to help our reputation but instead they should be looking at some of their own members.

I dont know about the wage idea. Interesting. But if you had higher wages would you get more motivated agents or simply agents that wanted to sit around and get paid.

Keep in mind that licensing fees and renewal fees that get paid to ADRE are counted on by our overspending state government, so it is a numbers game for the state first and foremost. It really has more to do with that than regulating our industry OR EVEN protecting the public (and I'm not looking to blame ADRE or the fine people that work there either, it is just a fiscal fact of life).

Government needs revenue?? Who'd a guessed??

I like your broker involvement idea the best with the idea of working towards an apprenticeship type of setup.

You broker and me agent... so you may not like this idea but here goes.

How about broker hire and pay a wage (not a shared commission) to new licensees for the term of the apprentice period?? The licensee, as an apprentice, goes on to fulfill some sort of requirement in order to receive a full license to practice the profession of representing client needs at his or her discretion once they attain that license.

Costly for the brokers?? Yeah sure, but plenty of control. The investment into a new licensee could certainly be very risky... but a broker could decide how much to pay the licensee (even minimum wage but you'd pay more I'm sure to attract the best and brightest out of licensee school... and most likely have a better chance to make good on your investment).

Just an idea, no real thought on my part as to the finite details. I have no solutions to offer beyond the idea stage either.

nice article.

thanks for sharing it to us.

looking forward for more great stuff for u.

good luck

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