I’ve been meaning to post this video for a couple of weeks now. About a half-bazillion people have already posted it, but in case you haven’t seen it yet it’s worth 4 minutes of your time.
I’m teaching real estate continuing education classes now in “social media” and invariably I get input like, “is this stuff really all that important?”, and “what if it’s a passing fad?”
Social media isn’t anything new. Oh to be sure the tools have changed, and will continue to change – at a blinding pace I suspect. But lets face it, human beings are social animals. Always have been, always will be.
The first time I saw this video I swear the site at the very end with a link to statistic sources wasn’t there. Maybe I missed it. Here is a post by the author listing sources. I haven’t cross-checked or looked into any of them in depth, but I suspect like any statistic, some interpretation is involved. Whether or not this is 100% fail-safe accurate isn’t really the point. Watch it, and if you’re even remotely interested in business, marketing, entrepreneurship or human interaction, I bet it will make you think…
Whoopsie, somehow I lost the bottom part of this post when I first published it!
You (or your business) don’t necessarily need to “do” social media. You don’t have to Tweet, blog, Facebook or get all LinkedIn. Doing so isn’t going to lead to instant fame and wealth. It’s not for everyone. But you darn well better at least understand social media. There are too many stories of companies imploding their reputation because they don’t “get” social media. This isn’t a fad folks. It’s not going away. My suggestion is either learn it, or get out of the way…
Others Opine:
Here’s a new (to me) local Phoenix blog by Rebecca Armendariz who attended today’s Social Media AZ Conference (that sadly I had to miss). She writes, Dear Social Media, I’m totally tired of talking about you. Read it.
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{ 17 comments… read them below or add one }
One of my favorite videos in the last week. Just sayin'… The statistics are amazing!
*Really* makes you sit back and think doesn't it?
Actually yeah, just a lil bit!
Jay – great post. I'm using that video to kick off our Team Meeting next Tuesday a.m.
Also cited you in my latest blog entry – and your 23 June post about bills before Congress designed to extend or expand the 1st Time Homebuyer Tax Credit. Thanks for being one of the truly great sources for those of us in the infancy of our own Social Media revolution.
Navy Chief, Navy Pride
Well thanks Joe, you're more than welcome!
Huh, somehow the concluding paragraph got lopped off. Updated. I'd blame this on “the computer”, but let's face it, these things do pretty much exactly what we tell them to.
The business–and the quality of that business–that I'm getting via social media is significant.
I've read somewhere that top 100 list companies have their accounts at tweeter – so you are absolutely right, social meria is REALLY important nowadays
Great post to send to friends who are not on social media.
Sorry you didn't make it out to the SMAZ (SocialMediaAZ.org) event, I was looking forward to meeting you! Next time!
Fred
Excellent statistics….! Nice
Philadelphia Wedding Photographer
I think it's time for me to jump on board the social band wagon. The video definitely makes a person think.
Great post ! Still testing how and if social media is the right direction to go…
I have encouraged a number of my 40-something friends to put their info on LinkedIn or FB.
One hold out waited until he went to a job fair to learn that, if you aren't on LinkedIn then you are s-out-of-luck!
I am definitly behind the curve with this social media stuff. I need to subscribe to your site.
Agreed. You need to be doing all the social media stuff but always, always, always, post relevant information.
Agreed. You need to be doing all the social media stuff but always, always, always, post relevant information.