Apologies in advance, this post has nothing to do with Phoenix real estate. Nor is it really a random musing, but I said I’d post it, so here it is!
This morning I had the opportunity to speak at WordCamp Phoenix, a ridiculously well organized multi-track conference about WordPress (the software this blog is running on).
The topic was “Conversion Optimization for Your WordPress Blog”. Boring to many, I’m sure, but it’s important stuff if you have a real estate blog (or any blog for business).
Here’s the overview:
Search engine optimization (SEO) is important. After all, if no one can find your blog then really, what is the point?
But let’s face it. You can have a visually stunning blog, that is NUMBER ONE ON GOOGLE! for every search term on the planet, and that won’t amount to a hill of beans or put money in your pocket if you don’t convert those visitors into some sort of paying client.
“Conversion Optimization” is rarely discussed, but it is a critical component of a blog designed to attract and generate clients and business.
While this session is targeted to real estate professionals (it is in the real estate track after all), anyone that has a blog designed to convert visitors to clients might find some nuggets of wisdom. We’ll explore:
- Defining your blog’s ultimate purpose.
- Using heat maps, A/B testing and Google Analytics URL builder to optimize for conversion various design elements on your real estate (or other genre) blog.
- Look at real life examples and <<gasp!>> data to show the impact of various conversion optimization techniques.
No sales pitches, no ridiculous promises of untold wealth. Just nuts and bolts tools, ideas and concepts to get that blog of yours converting visitors to clients.
Here is the presentation:
A video of the presentation will also be available in a couple of weeks. I’ll post it then!